02 / GOOGLE ADS
CAPTURE DEMAND. SCALE WHAT WORKS.
Meet customers at the moment of intent. Search, Shopping and Performance Max built around relevance, conversion quality and efficient growth.
SEARCH INTENT / KEYWORDS / ADS / SHOPPING / PERFORMANCE MAX / CONVERSION / REVENUE
CAPTURE DEMAND. OPTIMIZE. SCALE.
STRATEGY + EXECUTION
MAKE INTENT WORK HARDER.
01
Search and keyword strategy
Map intent to the offer. Structure campaigns, match types and negative keywords around meaningful demand.
02
Shopping and feed optimization
Improve product data, segmentation and the connection between inventory and acquisition economics.
03
Performance Max
Give automation strong conversion signals, useful assets and commercial guardrails.
04
Campaign structure
Create clear budget ownership, useful reporting and room for focused testing.
05
Tracking and bidding
Validate conversion actions and align bidding with the value of the outcomes being generated.
06
Optimization and scaling
Evaluate search terms, budgets, conversion quality and profitability. Expand what works.
THE SCORECARD
CONVERSIONS ARE NOT ALL EQUAL.
Track qualified leads, purchases, CPA and conversion value. Report what the business earns, not only what the platform counts.
